BBC Children in Need

Creating the look and packaging for this promotional CD and DVD was a first for us and part of our contribution to the annual BBC Children in Need Appeal.

Intended for corporate and internal BBC supporters, the look is black and slick, with more than a hint of Pudsey.

To support this year's appeal, visit bbc.co.uk/pudsey. Every penny raised by the Appeal goes directly to charities and groups helping disadvantaged children and young people in the UK.

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